Until I can put together a brief history of Rich's, I'll just give you my impressions. The Rich's Department Store in downtown Atlanta was a landmark for many decades. Each Christmas the Great Tree was installed on the bridge and lighted on Thanksgiving night, with a different choir on each of the seven levels of the bridge. From Thanksgiving until Christmas, parents would bring their children to Rich's to ride the Pink Pig, a little train which ran on a track on the roof.
My first job after college was at this Rich's store, and I will always have fond memories of those days, when Richard Rich was in charge of the store and Michael Rich was in the Public Relations Department. The company was bought by Federated Department Stores, Inc. in the late 1970s (?) and continues to operate in all of the major Atlanta shopping malls. The downtown store was torn down in the late 1980s.
Gail Adams was kind enough to send these additional links to Rich's History:
Image may not be reproduced without consent of the submitter.